The new role places continued focus on delivering connected customer experiences
RocketMill, the UK’s largest employee-owned agency, has announced the appointment of Dinah Alam as Head of UX and CRO, further integrating their design and analytics capabilities to deliver connected experiences for its clients, which include Dropbox, HomeServe and Entain.
Previously Head of Conversion Services at digital agency Fresh Egg, where she led a team of conversion strategists and user researchers, Dinah has ten years’ prior experience in digital roles within the travel and hospitality sector.
With deep knowledge of the technology landscape and available test and learn methodologies, at RocketMill, she will focus on leading and growing the agency’s UX and Conversion Rate Optimisation services, to improve performance and deliver innovative solutions, from user focused analysis through to scaled experimentation programmes.
“Our Total Performance offering encompasses all aspects of the customer journey,” said Tom Byrne, Chief Executive Officer at RocketMill, “With experience working both client and agency-side, Dinah brings the depth of expertise needed to ensure customers are supported right up to the point of conversion, seamlessly blending our creative and analytics capabilities.”
“I’m excited to be joining RocketMill’s brilliant team of creative, digital and data experts, leading the charge in UX and CRO. With exceptional user experience at the core of a successful digital service, I’m looking forward to beginning a data-driven and user-centric approach to optimise digital experiences and drive growth for RocketMill’s growing customer-base.” said Alam.