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With the third-party cookie soon to be a thing of the past marketers are having to reassess how they can personalise ads and comms for their audience. Vodafone and Cheetah Digital join The Drum’s...
One third of the global population now plays video games, from casual mobile apps to internationally live-streamed esports competitions. But the 'gamer' remains misunderstood: they make up an audience...
Whether cancel culture is good for society or a harsh disavowal inflicted too quickly is a hotly debated topic, but good, bad or ugly, it's here to stay in 2021, and brands must learn how to navigate...
Over the past 12 months, consumption habits haven't just surged, they've fundamentally shifted. In particular, Connected TV (CTV) represents one of the biggest opportunities in advertising today. The...
While 2020 presented its share of challenges, it also showcased advertisers’ ability to be nimble in an ever-evolving digital ecosystem. Just because we’ve started a fresh new year, doesn’t mean...
Acquisition may get all the glory, but retention does the heavy lifting. Research has found that brands that keep just 5% more customers see up to a 95% increase in profits. In this session, customer...
One of the outcomes of the past twelve months has been a surge in e-commerce. As consumers spend more time and money online, how will businesses meet the new expectations of customers and prospects?...
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The ways in which people work, shop, play, live and learn have changed dramatically because of the pandemic. The businesses that have survived, and in some cases thrived, have been those that were able...
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