Stein IAS (www.steinias.com) are the B2B Originals, the first and leading global brand-to-demand agency for B2B enterprises worldwide. Stein IAS drives brand progression and revenue growth through highly original and effective creative ideas combined powered by data, intelligence and disruptive technology. Stein IAS has been named a B2B Agency of the Year by the ANA 10 of the past 13 years – and has won the WARC Effectiveness Award (Gold) for B2B the past two and has won the WARC Effectiveness Award (Gold) for B2B the past two.

Stein IAS strengthens U.S.-based leadership as business momentum continues

November 17, 2022 | 2 min read

Stein IAS has bolstered its U

S. leadership team with significant hires and promotions. The agency has welcomed Maria Becker, Head of Strategy, Americas, and James Hughes, Interactions Planning Director, Americas. Meanwhile, the agency’s Jonathan Keebler has been promoted to Executive Creative Director, and Cynthia Scheid has been promoted to Global Director of Content.

The hires and promotions, which follow multiple client wins, will enhance the agency’s US-based leadership team while driving further growth in the Americas.

Jeremy Cochran, President, Americas, says: “We needed to bolster our U.S. team to meet the demands of new clients, which increasingly require fully integrated services – from brand strategy and evolution – to creative and content – to digital-first go-to-market activity.

“We’re delighted to have added Maria and – very recently – James to Stein IAS, who will play a key role in helping our new clients in the Americas achieve strategic and digital GTM excellence.

“Jonathan and Cynthia, meanwhile, will continue to bring strategy to life – from brand to demand – while seamlessly blending complex B2B messages into meaningful connections with client audiences.”

Stein IAS’ client wins in North America over the past year include Lexmark, Hyland, Juniper Networks, Thomson Reuters and ZS.

Cochran adds: “The influx of new business, as well as the expansion of existing accounts, highlight B2B enterprises’ interest in better connecting brand to demand to drive growth, and we can’t wait to see our new-look leadership team originate B2B success for current and future clients.”

To learn more about how Stein IAS originates, activates and generates award-winning work for its B2B clients across the globe, visit: https://www.steinias.com/what-we-do/