Domino's: advert-body-1 by VCCP

As consumers' appetite for takeaways remains strong, the UK’s favourite pizza company, Domino’s has launched a bold and attention-grabbing campaign which welcomes the nation back to enjoy the group get togethers they’ve been missing through lockdown.

Introducing a Group Ordering app feature, the integrated multi-million pound campaign aims to re-engage customers, encouraging the nation to connect with friends, family and colleagues through a shared love of the country’s best-loved pizza.

DOMIN-OH-HOO-HOO is the third chapter in the new brand platform ‘We Got This’ following on from ‘Frazzled Dad’ and ‘Concrete Claire’ positioning Domino’s as the Nation’s go to for get-togethers. The campaign continues to place Domino’s front of mind to land this new app function, allowing people to add to a group order from wherever they are, ready for when they get together. Building upon their reputation as the ultimate reliable, crowd pleasing and great value pizza brand.