International shoe retailer Clarks manufactures and sells 55 million pairs of shoes globally each year
Challenge
Clarks had built a robust abandonment solution in an effort to further enhance their email program. However, performance was limited by an inability to effectively recognize when visitors were already in their CRM. So even though there was a significant percentage of traffic that should have triggered a high-value email, the company was unable to follow through.
Clarks knew that if they could increase the reach of those emails, they could recover more revenue while providing an improved cross-channel experience to their customers.
Solution
The month after it launched the Wunderkind solution, Clarks was able to deanonymize 32% of its site traffic using Wunderkind’s identity network and hands-on expertise. The increased triggered email reach brought 12x more visitors back to continue shopping over the previous solution, and the resulting 5.5x revenue growth of their abandonment emails translated into nearly 5% of Clarks’ top-line digital revenue.
Results
Wunderkind outperformed Clarks’ ROAS goal by more than 3x. This allowed the retailer to expand to additional channel offerings like web push notifications, diversifying their channel mix. Today, Wunderkind’s complete program represents 11.34% of Clarks’ total digital revenue.
“I’m skeptical whenever a vendor promises double-digit growth, but Wunderkind has delivered on that for our email channel and more,” said Clarks VP of eCommerce & Digital. “They’ve exceeded our expectations in terms of both the initial and ongoing opportunities that this channel now delivers for us.”
For more information, read the full case study here.