The educational resource provides “everything you need to know” for identifying and engaging anonymous site traffic in the next phase of digital marketing
Wunderkind, the leading AI-powered cross-channel performance marketing platform, today released its “Identity Playbook” to help performance marketers prepare for third-party cookie deprecation.
“With Google signaling that 2024 will finally be the year that third-party cookies go away, more and more marketers are turning to identity resolution to help them identify website visitors in the future,” said Tim Glomb, VP of Digital, Content, and AI at Wunderkind. “But for many marketers, identity resolution is shrouded in a bit of mystery… We wanted to demystify it.”
Wunderkind’s “Identity Playbook” aims to provide an “everything you need to know” educational resource for marketers, as the entire industry prepares for this fundamental shift away from third-party cookies. Some key topics covered in the Identity Playbook include:
An exploration of what identity resolution entails, its significance in a post-cookie world, and how it transforms anonymous traffic into identified users ripe for meaningful engagement.
A breakdown of zero-party, first-party, second-party, and third-party data, along with strategies for leveraging each type to build direct relationships, enhance customer insights, and extend audience reach with precision and trust.
Insights into marketing effectiveness in the absence of third-party cookies, including the role of first-party cookies in maintaining crucial customer connections.
Critical factors to consider when selecting an identity resolution partner, such as match rates and the value of context in achieving meaningful consumer engagements.
To download Wunderkind’s Identity Playbook for Performance Marketing, go here.