As third-party cookies go away, the retailer is revolutionizing its digital marketing strategy and improving its ability to identify site traffic for more personalized customer engagement.
Japanese casual wear retailer UNIQLO partnered with Wunderkind to revolutionize its digital marketing strategy, significantly improving its ability to identify site traffic and send triggered emails based on better signals, which resulted in increased revenue.
Facing challenges with its previous email service provider's tools, UNIQLO sought a more comprehensive approach to engage customers effectively. With Wunderkind, UNIQLO achieved remarkable results, including a 13x increase in triggered email reach and a 9.4x boost in revenue. Within just the first month of implementation, Wunderkind contributed 4.46% of UNIQLO's total digital revenue, a figure that has since risen to 7.8%.
Expanding the partnership, UNIQLO integrated Wunderkind's Catalog Modules, allowing for targeted email campaigns based on changes in product feed. This adoption led to an additional 30% lift in triggered email revenue, further enhancing UNIQLO's revenue-driving capabilities.
Nicolas Cessot, Head of U.S Brand & Product Marketing at UNIQLO, praised the transformative impact of the collaboration, stating, "Wunderkind has had a remarkable impact on our business; they’ve allowed us to identify a lot more traffic on our site, which has led to increased triggered email revenue and better one-to-one messaging to all of our customers. The return truly speaks for itself."
Read the full case study here.