Email has long been hailed as a crucial tool for customer communication, but relying solely on this platform can leave businesses vulnerable.
Email has long been hailed as a crucial tool for customer communication, but relying solely on this platform can leave businesses vulnerable.
Consider Case-Mate, a renowned manufacturer of stylish and durable phone accessories. Despite experiencing consistent revenue growth since its inception in 2005, Case-Mate recognized the risk of depending too heavily on email for customer acquisition. To meet its revenue targets, the company decided to diversify its acquisition channels.
Enter text messaging. Leveraging Wunderkind's customer identification technology, which transforms anonymous web traffic into valuable email lists, Case-Mate extended its outreach efforts to include text messages. The decision was validated by the impressive open rates observed with Wunderkind's text messages.
The integration of triggered email and text messaging proved immensely successful for Case-Mate. Together, these channels contributed to over 19% of total digital revenue, with text messages alone accounting for nearly 12% of online sales. This synergy positioned Wunderkind as the top paid marketing channel for driving revenue.
Robert Pierce, eCommerce Operations Manager at Case-Mate, remarked on the remarkable results: "We were pleased with the outcomes from our triggered emails with Wunderkind. However, the addition of text messaging allowed us to more than double our previous revenue. Engaging customers across multiple channels has empowered us to craft highly effective one-to-one marketing messages."
To learn more about this case study and how Wunderkind can replicate these successes for your business, access the full report here.