MAS is an award-winning experience agency serving some of the most iconic, innovative brands in the world. Minority-led and founded, we’ve built our team with bold creatives and technologists who thrive off of the same relentless energy in which we were started — the right balance of grit and guts. To us, there’s no perfect recipe, no one size fits all when it comes to crafting the right moments for your brand. Instead, we go beyond the ordinary to evoke emotion and collectively deliver captivating experiences that shape what’s next.

Inspiring 31,000 unique Shorts with creator snacks at the YouTube Shorts Drive-Thru.

Throwing the biggest block party for thousands of veterans in Brooklyn.

Transporting gamers to a Dell Alienware digital world filled with futuristic prizes.

And lucky for you, if you want your audience to feel something more, MAS is your partner. Big ideas? Got ’em. Strategic research? Into it. Innovative tech? That’s our jam. Design and production? You betcha. Sustainably savvy? Oh, absolutely. Empowering diversity? Always. Physical? Digital? Hybrid? Mmmhmm. Taking your brilliant brand, product, or service and shaping an emotional experience for the masses? You just met your new best friend.

YouTube Shorts Drive-Thru at VidCon

July 13, 2023 | 1 min read

Reflecting the shorter (and tastier) side of YouTube, we built the first-ever YouTube Shorts Drive-Thru ride for fans at Vidcon

With limited-edition Creator snacks and a 40-foot MrBeast gumball machine, fans found unbelievable surprises sprinkled around every corner of the experience. This magical moment brought communities closer to their idols, each other, and the platform that brings memories like these all together—YouTube Shorts.

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