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News, insights and stories from inside the marketing industry

A close-up of a succulent plant

4 days ago

5 min read
Ditching the downward dog: How event marketers are redefining wellness
The Drum Network
An AI-generated advertising image shows a virtual influencer holding up a bottle of a Korean soft drink

4 days ago

6 min read
Why AI-created virtual avatars are the future of digital selling
The Drum Network
Green macarons on a pink background. One of them is smashed

4 days ago

5 min read
Healthy cookies: Why it’s still so hard to get healthcare professionals to opt in
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Red 'caution' tape over a gate

5 days ago

6 min read
Compliance makes social media healthcare marketing hard – but creativity always wins
The Drum Network
A man reads a newspaper while sitting in front of a wall covered in newspapers

5 days ago

4 min read
How to say something compelling in a world of headline-readers
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A syringe against a pink background

5 days ago

5 min read
The changing face of aesthetics: New legislation opens doors for responsible brands
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A hand squeezes a drop of liquid from a pipette

01 May 2024

6 min read
Why are people more concerned with treatment than prevention in global healthcare?
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A messy pile of medical pills

01 May 2024

5 min read
The public health comms gap: We have the behavioral data, now we have to use it
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A pair of hands giving thumbs-up in surgical gloves

30 Apr 2024

6 min read
Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
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A woman with a flower crown

29 Apr 2024

6 min read
The gender health gap: Why women’s health needs a rethink
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Four red lines mark a target on a grey wall

26 Apr 2024

5 min read
How to develop a digital transformation strategy that sticks
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A series of levers with blue knobs on an old piece of machinery

26 Apr 2024

5 min read
How to take advantage of the LinkedIn algorithm change with your B2B posts
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A blue plastic question mark against a pink background

19 Apr 2024

6 min read
From ‘near me’ to ‘for me’: Don’t sleep on the next search revolution
The Drum Network
A screenshot from the Gap x Jungle advert featuring Tyla shows two dancers looking at each other

18 Apr 2024

4 min read
People are bored of social media ads, so let’s get creative
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A sunset with a melting smiley-face sun

17 Apr 2024

7 min read
A ‘platform idea’ is so much more than a tagline
The Drum Network
A multicolored wooden abacus against a white background

17 Apr 2024

6 min read
History teaches us not to fear AI
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A close-up photograph of a page in the dictionary focuses on the word 'pseudonym'

16 Apr 2024

5 min read
When it comes to SEO in 2024, linguisic nuance is key
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A tree with a vast understory of roots

12 Apr 2024

5 min read
Purpose is far from ‘lazy strategy’ – in fact, it demands more from strategists
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024