Categories Marketing Agencies Creative Media Sustainability Technology

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy. We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

A close-up of a succulent plant

4 days ago

5 min read
Ditching the downward dog: How event marketers are redefining wellness
The Drum Network
dutch barn orchard vodka OOH

26 Apr 2024

5 min read
The Office’s Ricky Gervais unveils his vodka brand’s first ad campaign in Slough, Engl...
ricky gervais
tom's of maine campaign

22 Apr 2024

3 min read
Armpit aromas amaze audiences in side-splitting Tom’s of Maine commercials
VML
clean creatives

22 Apr 2024

4 min read
1,000 ad agencies sign Clean Creatives’ pledge to divest from fossil fuels on Earth Day
earth day
Scrabble letter pieces spell out the message 'consume less' against a green background

04 Apr 2024

4 min read
Green messaging needs to be engaging as well as compliant
The Drum Network
Clean planet collage with Earth and hands with sponge

01 Apr 2024

6 min read
3 ways advertisers can support sustainable behavior change with their work
Opinion
A person holding a phone

21 Mar 2024

2 min read
Hellmann’s collaborates with Google on AI tool that tackles food waste
food

Member Exclusives

Amy Williams of Good-Loop
Premium Item

07 Mar 2024

6 min read
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
Good-Loop
A Shell oil rig in the North Sea
Premium Item

23 Jan 2024

4 min read
Havas B Corp status at risk after Shell win and open letter triggers official probe
B Corp
The OpenAI logo shown on a desktop browser
Premium Item

18 Jan 2024

9 min read
How should ad agencies measure the environmental cost of their AI use?
Generative AI
superimposed voter ballots over the bullet scars of a real survivor of gun violence

All of the winners from The Drum Awards for Social Purpose 2023

The Drum Awards Festival

Latest Videos

Sustainability

Air travel to B2B events is a climate problem. Can trains and buses be the solution?

8 mins

Award Winning Stories

Reckitt's Hamzah Sarwar explores the innovation behind winning an award for community engagement

The Drum Awards Festival

The Drum Awards for Social Purpose 2023

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024