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The Responsible Marketing Hub with Google

Content created in partnership with Google

A new future of advertising is coming: one that puts privacy front and center. We want to help you prepare for it. Building a privacy-first business is essential for success today and in the future – but how do you grow your business while keeping consumers safe? As businesses and agencies prepare for a future without third party cookies, privacy-preserving technologies, built on machine learning and automation, are helping to fill reporting gaps and understand people’s needs in a privacy-centric way. Dive into the content below for essential tips, insights and perspectives to help your business thrive in a privacy-first world.

Measuring and maintaining campaign performance growth with first-party data

23 Oct 2023

7 min read

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Measuring effectiveness: where first-party data meets advertising agility
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How to get the C-suite on board with data privacy

18 Sep 2023

7 min read

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Prioritizing privacy: how to get buy-in from the C-suite
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Preserving privacy & driving performance with Fruugo

11 Jul 2023

5 min read

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How Fruugo is preserving privacy & driving performance with AI-powered campaigns
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Powering people and growth with AI

06 Jul 2023

6 min read

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Powering people and growth with AI: how marketers can embrace the opportunity now
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Explore three key steps every advertiser needs to do to drive profitable growth

26 Jun 2023

7 min read

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AI tools are ‘only as powerful as the quality of the data that feeds them’
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privacy can be the creative differentiator in a data-centric world

19 Jun 2023

6 min read

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Privacy - the new canvas for creativity
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Experts from Google, THG and EssenceMediacomX explore value vs volume

15 Jun 2023

7 min read

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‘The future is going to be modeled’: how brands can activate their data to drive value
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The privacy marketing toolkit explained

12 Jun 2023

9 min read

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The digital marketer’s privacy marketing tech toolkit explained
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why making the switch to GA4 is better for brand, better for business

06 Jun 2023

7 min read

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3 reasons why making the switch to GA4 is better for brand, better for business
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024