Opinion

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Miss AI

25 Apr 2024

4 min read
Miss AI shows just how far influencer marketing can miss the mark
Opinion
A road sign hinting that retirement is ahead

25 Apr 2024

3 min read
​Survival of the cheapest: The real reason there’s so few 50-somethings in advertising
Opinion
Thomas Heatherwick talking at Creative Futures

25 Apr 2024

4 min read
Will Labour’s gravy train get the UK back to Cool Britannia?
Opinion
Nigel Farage wears Adidas, attacks 'woke' Nike

24 Apr 2024

5 min read
What to do when Farage adopts your fashion
Opinion
Burger King and Andrex ads together in unison

24 Apr 2024

7 min read
Gag reflex: why gross humor in ads can often leave a bad smell
Opinion
Love Island stars show off Love Island's preloved clothes

24 Apr 2024

6 min read
Preloved fashion is here to stay, now eBay has to outcool Vinted and Depop
Opinion
Person presenting a box of Krispy Kreme doughnuts

23 Apr 2024

5 min read
Marketing Crash Investigation: Pret a Manger and Krispy Kreme’s subprime subscriptions
Opinion
A woman enjoying a Pret coffee

23 Apr 2024

4 min read
​When a whole latte love goes cold… why Pret might regret its loyalty program
Opinion
A retail shopping trolley amid a yellow background

23 Apr 2024

5 min read
​A question of trust at the heart of retail’s ‘content to commerce’ strategy
Opinion
selection_of_personal_care_products_on_shelf_with_props

22 Apr 2024

5 min read
Sustainable brands won’t thrive until we hold FMCG greenwashers to account
Opinion
Jetski fail

19 Apr 2024

8 min read
Retailers hook TikTokers with falls & fails to serve up surprise sales pitches
Opinion
Doc Marten stamps on Temu logo

19 Apr 2024

3 min read
Dr Martens’ Temu lawsuit will be no walk in the park
Opinion
A man and woman sit down to discuss growing MNCs in APAC

19 Apr 2024

8 min read
Sales secrets: How MNCs can unlock APAC growth with Marriott International's blueprint
Open Mic
A man dances with joy after popping a chewing gum

18 Apr 2024

5 min read
Is pre-testing resulting in a procession of paint-by-numbers dance ads?
Opinion
Beijing luxury shops

18 Apr 2024

5 min read
China's luxury market: Current trends and future opportunities for brands
Open Mic
A close up of a BA plane

18 Apr 2024

4 min read
The tyranny of culture and why it’s time to take advertising a bit more seriously
Opinion
A totally real billboard

17 Apr 2024

15 min read
For fakes’ sake, let’s talk about ‘real ads’
Opinion
Gen Alpha will be completely different to Gen Z

16 Apr 2024

5 min read
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
Opinion

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