Opinion

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AI-generated music

New

4 min read
A glimpse into how marketers can help to shape an ethical AI music industry
Opinion
Surgeons looming over a patient

4 days ago

7 min read
What apps do with your health data when you're not looking
Opinion
Patients waiting in a hospital room

01 May 2024

4 min read
​Why I’m uncomfortable with healthcare marketing’s obsession with ‘patients’
Opinion
Strong arm

01 May 2024

5 min read
Health marketing M&A in good shape with 28 notable deals completed
Opinion
Jason Gloye in Avenue Q

01 May 2024

7 min read
The advertising playbook is like theatre. But health brands had to ditch the script
Opinion
Mosquito on skin

01 May 2024

6 min read
Our health will be the real price of climate change
Opinion
Readers Digest

30 Apr 2024

3 min read
Reader's Digest closure a reminder that even giants can fall in media
Opinion
TikTok app logo on mobile phone screen with other social app logos

30 Apr 2024

5 min read
Socially savvy brands will be ready no matter what happens to TikTok
Opinion
Health data on fit-bit style watch faces

30 Apr 2024

6 min read
3 ways healthcare marketers can navigate the shifting data privacy landscape
Open Mic
A CMO talking to c-suite

30 Apr 2024

7 min read
Why the CMO needs to learn to speak the language of other c-suite execs
Open Mic
Council sequesters Waitrose billboard

30 Apr 2024

4 min read
Was Waitrose’s wonky work willfully winding up Wandsworth Council?
Opinion
A shopping trolley sitting on a laptop

29 Apr 2024

4 min read
Forget the FOMO, e-commerce isn’t an ‘all or nothing’ challenge for brands
Opinion
Woman walking on sunny path

29 Apr 2024

13 min read
From food ‘farmacies’ to longevity resorts, the trends transforming the health industr...
Opinion
Households valued by salary of head

29 Apr 2024

7 min read
Planners need to stop misdefining working-class with ‘archaic’ socioeconomic grading
Opinion
A glowing technological heart

29 Apr 2024

8 min read
Listen to your heart, not healthtech, if you want to live longer
Opinion
Two men sit down for a filmed interview

26 Apr 2024

6 min read
Unlocking growth in new markets: How to crack Southeast Asia
Open Mic
The latest cartoon from Andrew Tindall and Dhananjay Khanna

25 Apr 2024

11 min read
The best and wurst of pre-testing: why marketers need to visit my sausage factory
Opinion
Photo by Chuttersnap on Unsplash

25 Apr 2024

4 min read
Marketing Crash Investigation: why electric cars have veered off the road
Opinion

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