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Gaming

There are hundreds of ways to advertise in gaming – some well-established and some still being built, such as the Metaverse.

The Drum explains the challenges brands face when advertising in the gaming industry, and how they can manage the various different ways of advertising that includes in-game billboards, product placements, in-app display, social lenses, branded titles and more.

Microsoft building

26 Jan 2024

8 min read
Microsoft gaming layoffs ‘logical’ post-Activision acquisition, experts say
Microsoft
Fortnite

22 Jan 2024

4 min read
No, the British Army shouldn't run recruitment drives on Fortnite
Opinion
Asgard’s Wrath 2

20 Dec 2023

6 min read
Meta blends reality and fantasy to build hype for the launch of Asgard’s Wrath 2
bbdo
call of duty campaign

05 Dec 2023

3 min read
Influencers ‘drop’ into the Call of Duty battlefield in skydiving tunnel recreation
Call of Duty
GTA

05 Dec 2023

1 min read
GTA 6's long-awaited trailer takes inspiration from wild TikToks
Gaming
a fighting video game

17 Nov 2023

7 min read
A $406bn gaming industry and the melee for advertiser's next frontier
Open Mic
Image

01 Nov 2023

5 min read
Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip
Doritos
StackAdapt talk all things emerging media markets at The Drum Live

11 Oct 2023

5 min read

Sponsored

How programmatic platforms are opening new gaming worlds for brands
Promoted
Diverse younger generation (gen z, gen alpha), which brands want to know how to engage

25 Sep 2023

5 min read
Research reveals 5 strategies to engage youth audiences in a shifting media landscape
Open Mic

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