Categories Marketing Agencies Creative Media Sustainability Technology

Copywriting

Brands use copywriting to as a means to advertise and market their brand in text form.

As one of the most critical elements of marketing and advertising, we explore how brands use copywriting to try to get people to take an action after reading or hearing about them.

A man reads a newspaper while sitting in front of a wall covered in newspapers

5 days ago

4 min read
How to say something compelling in a world of headline-readers
The Drum Network
John Cooper Clarke

26 Mar 2024

10 min read
Evidently Tinseltown: a night in LA with the copywriter’s muse, John Cooper Clarke
creativity
A black Fayorit typewriter against a white background

13 Mar 2024

6 min read
AI won’t replace B2B copywriters, because it can’t
The Drum Network
Wolf

12 Jan 2024

7 min read
What if AI isn't writing's big bad wolf?
Opinion
Question mark asset

09 Aug 2022

9 min read
Will audiences ever accept brands using memes in ads?
Agency Advice
True Digital on the required creativity for copywriting.

10 Jun 2022

5 min read
Copywriting: the secret savior of creativity
The Drum Network
Thursday dating app in hot water for its copywriting competition

13 Apr 2022

4 min read
‘Exposure doesn’t pay the bills’: is Thursday’s crowd-sourced Tube ad exploitative...
Copywriting
Bumble1

22 Mar 2022

2 min read
Bumble turns honest DMs into clever print ads
Creative Works
Don't waste your talent slogan

30 Jun 2021

4 min read
Do not give your best work to bad clients (no matter what LinkedIn says)
Opinion

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