Categories Marketing Agencies Creative Media Sustainability Technology

Influencers

An AI-generated advertising image shows a virtual influencer holding up a bottle of a Korean soft drink

4 days ago

6 min read
Why AI-created virtual avatars are the future of digital selling
The Drum Network
Google's logo on a wall of an office building, up close

12 Feb 2024

7 min read
Areas of influence: How Google uses co-creation to ‘permeate mainstream culture’
The Drum Network
Social Publi study image

06 Dec 2023

3 min read
Marketers & influencers optimistic about AI’s impact on advertising, new study suggests
influencers
A billboard over a busy road

22 Nov 2023

5 min read
Areas of influence: How media giant Global uses influencer marketing in OOH and radio
The Drum Network
Pete Metcalfe of Social Chain
Premium Item

11 Oct 2023

6 min read
After Brave Bison acquisition, can remodelled Social Chain meet growth expectations?
Influencer marketing
TikTok creator Lola Kolade's 'rat girl' video

11 Sep 2023

6 min read
Imperfectionist influencers: Why brands shouldn’t sleep on the ‘rat girl’ trend
The Drum Network
A woman walking a runway in hijab and a dress

07 Sep 2023

5 min read
The new front row: How creators and luxury brands are redefining Fashion Week
The Drum Network
A finger, knocking over a row of dominos

15 Aug 2023

5 min read
The ‘true human influence’ manifesto: leveling up influencer marketing measurement
The Drum Network
Social commerce representation (man and woman influencers selling)

28 Jul 2023

6 min read
Social commerce: How can women, young people and content creators sell on social?
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024