Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

An AI-generated advertising image shows a virtual influencer holding up a bottle of a Korean soft drink

4 days ago

6 min read
Why AI-created virtual avatars are the future of digital selling
The Drum Network
Snoop Dog on someone's intercom camera with a Just Eat bag
Premium Item

5 days ago

6 min read
Just Eat’s brand boss on why its celebrity strategy continues to deliver
Just Eat
Black and white closeup of a man lying down holding his stomach with a tub of Tums next to him and the words 'The tortured tummies department'
Premium Item

01 May 2024

5 min read
Digesting what goes into Tums owner Haleon’s health influencer strategy
Health & Pharma
A series of levers with blue knobs on an old piece of machinery

26 Apr 2024

5 min read
How to take advantage of the LinkedIn algorithm change with your B2B posts
The Drum Network
Miss AI

25 Apr 2024

4 min read
Miss AI shows just how far influencer marketing can miss the mark
Opinion
A screenshot from the Gap x Jungle advert featuring Tyla shows two dancers looking at each other

18 Apr 2024

4 min read
People are bored of social media ads, so let’s get creative
The Drum Network
Krystal Hauserman

12 Apr 2024

4 min read
Krystal Hauserman on marketing in the modern age: ‘Be a student for life’
Possible Miami
Pepsi Khaby Lame

04 Apr 2024

6 min read
Influencers are now asking to be in our brand ad. And we should listen
Opinion
Figurines in a shop window covered with discount stickers in different colours

03 Apr 2024

5 min read
Livestream shopping is huge in APAC, but is it ready to take the world by storm?
live streaming

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024