Categories Marketing Agencies Creative Media Sustainability Technology

Rebrand

A Tunnock's Caramel Wafer bar against a white background

New

11 min read
We ask marketers: Which brands are too good to rebrand?
rebrand
Abrdn rebrand 1

12 Apr 2024

4 min read
It’s time to stp tkng th pss out of the Abrdn rebrand
Opinion
Image of WHSmith trial logo next to the NHS logo

03 Jan 2024

3 min read
WHSmith has ‘no plans’ to roll out controversial rebrand across all its stores
WHSmith
First Choice goes after Next Gen travelers

25 Oct 2023

5 min read
First Choice shakes off its all-inclusive reputation to target adventurous travelers
travel
La Liga

15 Oct 2023

7 min read
La Liga’s rebrand sees it emulating in-game broadcast style of EA Sports FC
Football
Wolf Ollins

13 Oct 2023

3 min read
Blandness is killing your brand – the Wolff Olins rebrand proves there is another way
Opinion
A row of pencils, all of different colors

24 Aug 2023

5 min read
Style and substance: why award-winning rebrands can flop in the real world
The Drum Network
jello packaging

27 Jul 2023

3 min read
Jell-O unveils new logo and packaging for the first time in 10 years
Jell-O
7UP beams in giant coolbox on London Southbank

30 Jun 2023

3 min read
How 7Up is trying to inject ‘zestiness’ back into its brand
rebrand

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024