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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

AI-generated music

New

4 min read
A glimpse into how marketers can help to shape an ethical AI music industry
Opinion
A Tunnock's Caramel Wafer bar against a white background

New

11 min read
We ask marketers: Which brands are too good to rebrand?
rebrand
Surgeons looming over a patient

4 days ago

7 min read
What apps do with your health data when you're not looking
Opinion
An end-to-end solution the answer to meet the demands of the fast moving DOOH marketplace.

4 days ago

6 min read

Sponsored

Joining the dots in DOOH
Promoted
Model wearing green in tummy pain

4 days ago

4 min read
How embracing creativity transformed ‘boring’ health company Sanofi
Health & Pharma 2024
Green macarons on a pink background. One of them is smashed

4 days ago

5 min read
Healthy cookies: Why it’s still so hard to get healthcare professionals to opt in
The Drum Network
Tropicana "Pulp Prenup"

5 days ago

2 min read
Tropicana aims to capitalize on summer wedding season with ‘Pulp Prenup’
Tropicana

Member Exclusives

Two girls wearing cucumbers on their faces
Premium Item

5 days ago

3 min read
Why Boots decided to give health and beauty the same treatment
boots
Snoop Dog on someone's intercom camera with a Just Eat bag
Premium Item

5 days ago

6 min read
Just Eat’s brand boss on why its celebrity strategy continues to deliver
Just Eat
Black and white closeup of a man lying down holding his stomach with a tub of Tums next to him and the words 'The tortured tummies department'
Premium Item

01 May 2024

5 min read
Digesting what goes into Tums owner Haleon’s health influencer strategy
Health & Pharma
Change the Ref

WPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand Finale

The Drum Awards Festival

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024