Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

mikes hard lemonade campaign

New

2 min read
Exhausted employees earn their sips of Mike’s Hard Lemonade on brand’s 25th anniversar...
VCCP
i am a nurse campaign

New

2 min read
Real nurses light up Times Square in Figs’ ‘I am a Nurse’ campaign
Healthcare Advertising
A Tunnock's Caramel Wafer bar against a white background

New

11 min read
We ask marketers: Which brands are too good to rebrand?
rebrand
Model wearing green in tummy pain

4 days ago

4 min read
How embracing creativity transformed ‘boring’ health company Sanofi
Health & Pharma 2024
Tropicana "Pulp Prenup"

5 days ago

2 min read
Tropicana aims to capitalize on summer wedding season with ‘Pulp Prenup’
Tropicana
Two girls wearing cucumbers on their faces
Premium Item

5 days ago

3 min read
Why Boots decided to give health and beauty the same treatment
boots
Snoop Dog on someone's intercom camera with a Just Eat bag
Premium Item

5 days ago

6 min read
Just Eat’s brand boss on why its celebrity strategy continues to deliver
Just Eat
Man sat in front of computer in office

01 May 2024

2 min read

Sponsored

The advertiser’s action plan for a smooth transition to a cookieless world
Promoted
Mosquito on skin

01 May 2024

6 min read
Our health will be the real price of climate change
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024