Martech

Tuned in: How brands can reach large and engaged streaming TV audiences

Binging or streaming TV is now a way of life, and even a point of pride, among consumers. But how do you reach these highly engaged viewers? An unfamiliar territory for those trapped in the old ways of buying TV advertising.This session will take a practical look at how brands and agencies can reach their audience through connected TV advertising, and benefit from more advanced targeting and measurement... Read more

Featuring

Ken Hein

US editor, The Drum

Harry Harcus

managing director, Finecast UK

Mike Shaw

director, international ad sales, Roku

Mary Ann Halford

partner, Altman Solon

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Martech

Achieving agility in the face of change

In partnership with Neustar

Martech

It takes two to create: how cloud collaboration has benefited client-agency relations

In partnership with Dropbox

Martech

Tuned in: How brands can reach large and engaged streaming TV audiences

In partnership with Roku

Data & privacy

A revolution in digital media

In partnership with The Trade Desk (UK)

E-commerce

What does e-commerce look like now, a year since the world changed forever?

In partnership with Unruly

Data & privacy

How brands can make privacy issues in a cookie-less world work to their advantage

In partnership with Cheetah Digital

CONTRIBUTIONS FROM

Direct to consumer

Selling DTC opens all kinds of doors, but brings its own challenges. Hear from established players and groundbreaking newcomers to capitalise on this moment of opportunity.

E-commerce

With seismic changes in the e-commerce landscape, learn how to convert buzz into business growth. Perfect your customer experience, upgrade your infrastructure and get set for success.

Data & privacy

Find new ways to deliver comprehensive, personalised experiences, while navigating regulations and the demands of ethical data use.

Martech

Now is the time to check your tech and pick the right platform. Discover how digital disruption can work for you and future-proof your marketing strategy.

Brand Purpose

Customers want more than just a product, they expect brands to do good in the world. Learn to craft authentic messaging that resonates with consumers and be inspired by the power of purposeful marketing.

After a year of accelerated change, we have an unprecedented moment of opportunity. Digital transformation is gaining momentum, pushing us to follow new ideas and create new technology to embrace the new normal. Hear from experts and visionaries, as they bring you the insight and inspiration you need to navigate the digital landscape. Take your place at the cutting edge.

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