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Asda

Asda is one of the largest supermarket chains in the UK and is one of the most innovative supermarket brands in the country when it comes to marketing strategy.

As the pandemic hit supermarkets, Asda was able to adapt with its omnichannel marketing approach.

Learn how the retailer optimized its digital channels to achieve a greater customer experience and how using machine learning and artificial intelligence streamlined business operations.

Santa Claus

15 Dec 2023

14 min read
Christmas 2023: watch all of the latest ads
Christmas
A Sky and Netflix co-branded free-standing display unit in a branch of Waitrose

14 Nov 2023

5 min read
Entertainment brands are the next retail media frontier, but how easy is the sell?
asda
The façade of an Asda store

13 Nov 2023

5 min read
How Asda is planning to double its retail media revenue
asda
Asda - Buble

04 Nov 2023

6 min read
‘We felt the pressure’: can Asda replicate its ‘Elf’ hit with Michael Bublé Christmas...
asda
Asad Buble

01 Nov 2023

2 min read
Christmas crooner Michael Bublé unveiled as star of Asda Christmas ad
asda
Asda's major marketing push to be known for quality and price

11 Jul 2023

5 min read
A TikTok series and taking on Harrods: inside Asda's marketing plan to win over foodies
asda
asda02

27 Feb 2023

2 min read
Ad of the Day: Asda’s pun-laden print ad reassures amid UK fruit and veg shortage
asda
Botanist

07 Feb 2023

2 min read
Ad of the Day: Scottish gin brand uses bottle as a prism to see world in new light
alcohol
Asda02

04 Nov 2022

4 min read
‘We didn’t think Will would do it’: how Asda pulled off Buddy the Elf Christmas ad
Christmas

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