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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

AI-generated music

New

4 min read
A glimpse into how marketers can help to shape an ethical AI music industry
Opinion
Financial Times

4 days ago

6 min read
Weekly AI Recap: Financial Times-OpenAI deal, Microsoft pours billions into Southeast Asia
AI
An AI-generated advertising image shows a virtual influencer holding up a bottle of a Korean soft drink

4 days ago

6 min read
Why AI-created virtual avatars are the future of digital selling
The Drum Network
TikTok interface on mobile phone showing shared video content

5 days ago

6 min read
The Drum’s Daily Briefing: Universal Music & TikTok strike chord & Snapchat’s AI makeo...
Artificial Intelligence
Next

01 May 2024

6 min read
The Drum’s Daily Briefing: Next sales up, ChatGPT sued and Qantas data breach
Daily briefing
digital padlocks
Premium Item

30 Apr 2024

7 min read
Will OpenAI and other LLM developers be able to weather the winds of privacy regulation?
Artificial Intelligence
Amazon Q

30 Apr 2024

5 min read
Amazon releases Q chatbot for all businesses, upping the stakes in the generative AI race
Amazon
StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

30 Apr 2024

5 min read

Sponsored

How to embrace AI-powered programmatic: ‘Step away from the hype’
Promoted
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

30 Apr 2024

6 min read

Sponsored

11 things we heard at Google’s Measurement & Effectiveness Summit
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024