Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

TikTok interface on mobile phone showing shared video content

5 days ago

6 min read
The Drum’s Daily Briefing: Universal Music & TikTok strike chord & Snapchat’s AI makeo...
Artificial Intelligence
Next

01 May 2024

6 min read
The Drum’s Daily Briefing: Next sales up, ChatGPT sued and Qantas data breach
Daily briefing
TikTok app logo on mobile phone screen with other social app logos

30 Apr 2024

5 min read
Socially savvy brands will be ready no matter what happens to TikTok
Opinion
ozempic
Premium Item

29 Apr 2024

5 min read
Is Ozempic’s marketing leaning into its viral weight loss reputation?
Health & Pharma
A series of levers with blue knobs on an old piece of machinery

26 Apr 2024

5 min read
How to take advantage of the LinkedIn algorithm change with your B2B posts
The Drum Network
TikTok app on phone in chains and lock

24 Apr 2024

8 min read
Yes, Biden signed the bill, but securing a viable buyer will be a #TikTokChallenge
TikTok
Movistar campaign

22 Apr 2024

3 min read
Movistar’s ‘This is Not a Game’ short film alerts young gamers to online dangers
mexico
Jetski fail

19 Apr 2024

8 min read
Retailers hook TikTokers with falls & fails to serve up surprise sales pitches
Opinion
A24 Civil War promo

19 Apr 2024

9 min read
Media pros respond to AI images from A24: ‘A huge misstep for its reputation’
Generative AI

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024