Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

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01 May 2024

2 min read

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30 Apr 2024

5 min read
Putting on an event? Here’s how to show your CEO it was worth the investment
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Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

30 Apr 2024

6 min read

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29 Apr 2024

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Planners need to stop misdefining working-class with ‘archaic’ socioeconomic grading
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25 Apr 2024

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Will Labour’s gravy train get the UK back to Cool Britannia?
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12 Apr 2024

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Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

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13 Mar 2024

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26 Feb 2024

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024