Categories Marketing Agencies Creative Media Sustainability Technology

Digital Transformation

An AI-generated advertising image shows a virtual influencer holding up a bottle of a Korean soft drink

4 days ago

6 min read
Why AI-created virtual avatars are the future of digital selling
The Drum Network
An end-to-end solution the answer to meet the demands of the fast moving DOOH marketplace.

4 days ago

6 min read

Sponsored

Joining the dots in DOOH
Promoted
TikTok interface on mobile phone showing shared video content

5 days ago

6 min read
The Drum’s Daily Briefing: Universal Music & TikTok strike chord & Snapchat’s AI makeo...
Artificial Intelligence
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

30 Apr 2024

6 min read

Sponsored

11 things we heard at Google’s Measurement & Effectiveness Summit
Promoted
Premier Inn

30 Apr 2024

6 min read
The Drum’s Daily Briefing: Getir gets out of UK, Premier Inn shifts focus & WeWork deal
Brand strategy
barbie on TV

26 Apr 2024

2 min read
Mattel to bring 3 fast kids channels to Samsung TV Plus, with Barbie, Hot Wheels & more
streaming tv
Four red lines mark a target on a grey wall

26 Apr 2024

5 min read
How to develop a digital transformation strategy that sticks
The Drum Network
TikTok app on phone in chains and lock

24 Apr 2024

8 min read
Yes, Biden signed the bill, but securing a viable buyer will be a #TikTokChallenge
TikTok
A blue plastic question mark against a pink background

19 Apr 2024

6 min read
From ‘near me’ to ‘for me’: Don’t sleep on the next search revolution
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024