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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

Squinty billboard

29 Apr 2024

4 min read
The Drum’s Daily Briefing: AI ad scams and wonky billboards
Daily briefing
ray-ban meta campaign

26 Apr 2024

4 min read
Ray-Ban Meta encourages ‘living all in,’ seeing the world in style with smart glasses
ray ban
Ray-Ban Meta Smart Glasses

26 Apr 2024

6 min read
Weekly AI Recap: Meta shares suffer, even as the company continues to ship new AI features
AI
Miss AI

25 Apr 2024

4 min read
Miss AI shows just how far influencer marketing can miss the mark
Opinion
ReCaptcha pop-up with the words 'I am not a robot'

25 Apr 2024

5 min read
The Drum’s Daily Briefing: Captchas get harder & Meta’s big AI bet spooks investors
Daily briefing
dove campaign
Premium Item

24 Apr 2024

7 min read
Amid ongoing hype, some brands are taking a stand against AI
Dove
Unlock ABM success with our new webinar in partnership with StackAdapt

24 Apr 2024

4 min read

Sponsored

Scalability, repeatability, flexibility – how to unlock ABM success
Promoted
Mark Challinor and Sir John Hegarty in conversation at The Drum Labs

24 Apr 2024

4 min read
‘The end of the world isn’t nigh, it’s AI’ according to Sir John Hegarty
Artificial Intelligence
Coke SoundZ

23 Apr 2024

4 min read
Coke launches ‘AI-powered instrument’ to capture the sounds of cola
Coca-Cola

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